Giving a much loved pre-school fresh appeal.
When Snowdrops merged with Sheffield Girls’ their identity needed updating to reflect that they were now a GDST school. As Snowdrops was already an established, mixed pre-school in its own right, it was important that Snowdrops retained some subtle individuality to distinguish it from Sheffield Girls’.
Identity Design | Print Design | Icon Design | Signage
The new identity has given Snowdrops a renewed confidence in themselves and the resulting marketing promotion has seen an increased uptake in pupil numbers.
I redrew the school’s Snowdrop logo into an icon which now forms part of the new logo. Introducing a new, brighter colour palette and icon set, more appropriate for the younger pupils helped to give the pre-school its own identity.