Focusing minds and opening eyes.
The Sheffield Institute for Policy Studies acts as showcase for the policy research undertaken at Sheffield Hallam University, in order to inform and shape policy locally and nationally. I have worked with the Institute on a number of newsletters and, most recently their annual report.
They wanted to give the report a new design, breaking away from some of the restrictions of the Sheffield Hallam University, to create something individual and eye-catching. I used bold, block colours and strong typography to make what could have been a dry, academic report something really engaging.